Jagger Hungama

Except for people in the SEM community, "Jagger" has no more connotations than the Rolling Stones. However it seems to be the new cause for sleepless nights.

Google had started updating its algorithm yet again, and it has been nicknamed " Jagger" this time . Seems its happening in three stages and runs from Mid September to Mid November. The Google algorithm apparently still needs constant tweaking to ensure there are no hacks and to stay ahead of improvised positions on SERP's. There's also talks of Google using Pre-Christmas time to hike Adwords spending for people losing rankings. Thats the SEM folks crying foul.

A google engineer's (Matt Cutts) blog seems to have jumped manifold in popularity for "revealing' activity on the Google DC's vis-a-vis the updates. Check out the jump in his blog's popularity in the recent past.

Comprehensive Infomation has been collected by Danny Sullivan on SEW.