Internet marketing-- Yes, we are measurable!

Two interesting articles in respected publications indicate a promising future for Online Advertisement.

While one article covers the advantages, history and predictably the future of Online Marketing, the other warns of the impending imbalance in supply versus demand, where demand will outstrip supply sooner than we think. I have a mixed reaction to this, as it seems to be good news and bad news, Hmmm I wonder...

The Economist
"Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable".....

Mckinsey Quarterly

Internet advertising has recaptured the imagination of marketers.

Yet recent McKinsey research finds that supply bottlenecks could limit the pace of online ad growth and drive prices higher.

Moreover, a dearth of ad agencies that can manage both traditional and digital campaigns could further slow the shift in spending to online ads.

Over time, inventory levels will increase, and marketers will be able to shift larger portions of their budgets online. Until then, marketers will have to manage a broad and rapidly changing array of media vehicles.

(requires registration to read, although I feel it's wise to do that).

Happy reading.