Peter Drucker Leaves behind Legacy

Peter Drucker passed away on the eleventh of November, 2005. My tribute to the revolutionary thinker, consultant, professor, management guru, author and more.

His work on management still remains texbooks for future managers, entrepreneurs, strategists, and not for profit management.

The complete list of books and farewell articles on bbc and businessweek.

Web Analytics for free- Urchin goes the Keyhole Way

Move over Statcounter.com, Haveamint.com, MeasureMap, Blogbeat, WSS HBX, NetIQ , WebTrends, Core Metrics, Click Tracks, Omniture SiteCatalyst......Urchin is now free.

This was the best Monday morning news ever for the Analytics industry. I guess this will go a long way in promoting Web Analytics and better highlighting the importance of measurement for the Online Industry and how measuring results can positively impact the ROI. Measurable results always leads to better and informed decisions.

According to http://www.blogger.com/www.google.com/analytics, “You’ll be able to compare the behavior and profitability of visitors who were referred from each of your ads, keywords, search engines, and emails, and gain valuable insight into how to improve your site's content and design.."

The setup is easy, and reporting is exhaustive. I especially like the three different views for Executives, Marketers and Webmasters.

This is great news for SME's with a limited monthly marketing budget. Integration with Adwords has finally completed the picture and active monitoring can go a long way in impacting the bottomline.

It’s up to the Analytics community to talk about how this "free" tool can be best utilized by everyone. Let’s help spread the word.

For more information, read the discussion by Eric Peterson and the Google Analytics University.

Jagger Hungama

Except for people in the SEM community, "Jagger" has no more connotations than the Rolling Stones. However it seems to be the new cause for sleepless nights.

Google had started updating its algorithm yet again, and it has been nicknamed " Jagger" this time . Seems its happening in three stages and runs from Mid September to Mid November. The Google algorithm apparently still needs constant tweaking to ensure there are no hacks and to stay ahead of improvised positions on SERP's. There's also talks of Google using Pre-Christmas time to hike Adwords spending for people losing rankings. Thats the SEM folks crying foul.

A google engineer's (Matt Cutts) blog seems to have jumped manifold in popularity for "revealing' activity on the Google DC's vis-a-vis the updates. Check out the jump in his blog's popularity in the recent past.

Comprehensive Infomation has been collected by Danny Sullivan on SEW.

Google Paranoia

"Google are going to take over the world" reflected my friend.

And I guess I'll agree. I am paranoid about it and so is Randy Seigel from the New York Times.

The above Illustration can be seen at The New York Times page. Its evil to say the least.